An annual of the best in European illustration. The theme of the design was how Europe markets itself, there are lots of references to consumerism, European involvement in wars and the obsession with defending countries which have lots of oil. Additionally a typeface for it was specially called Exocet which was subsequently released by Emigre.

Illustration Now Cover

An American Express gold card is featured held in saint-like poses - hinting that consumerism is the new religion. The book used images of tinned vegetables all the way through, commenting that despite the anti consumerist stance in the book, it is in the end a commodity too. The cover also features the use of badly applied letraset that was to become the font False Idol.