Having previously designed the website for s[edition] co-founder Harry Blain’s Blain Southern Gallery, Barnbrook were approached by s[edition] to design their identity and oversee the design of their online presence.
s[edition] is a revolutionary new way to collect art by the world’s leading contemporary artists in digital format. Their goal is to make fine art collectable, affordable, social and enjoyable.
The s[edition] logo – originally inspired by typographic marques drawn for traditional British art handlers and auction houses – was designed to be dynamic, elegant and contemporary. Simultaneously acknowledging both the tangible nature and digital potential of fine art in this transitionary time. The website was designed in collaboration with s[edition]’s in house team.