Art Basel, founded in 1970, has since grown to become the premier international art fair for modern and contemporary works. Hundreds of galleries from around the word exhibit at three annual shows in Hong Kong, Basel and Miami Beach.
At the end of 2012, in preparation for the launch of the inaugural Hong Kong show and with a new international outlook, Barnbrook were approached to take command of the Art Basel brand identity. It was important to acknowledge the rich design heritage of the past whilst also forging a new global path for the future.
The application of the brand identity is broad and wide ranging, covering everything from on-site signage and environmental graphics to show collateral, invites and tickets as well as advertising, posters, book design and merchandise – all for three international shows per year.