This video uses analogue equipment in its creation, similar to the way John Foxx and the Maths have used analogue synths to make their music. It is heavily influenced by British Modernist work of the 1960s and 70s such as Penguin and Pelican book covers.
The pure analogue mix uses only video feedback and film processed through a 1980s video synth called a Chromascope. It gives an effect different from anything that can be done with software and matches the warmth and purity of the sounds used. The digital mix is less processed but uses footage generated from the video synth and analogue video feedback.