Shiseido Inoui ID

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Shiseido Inoui ID

Inoui ID is a long established brand. Shiseido felt like the visual identity needed a refresh. We designed the logo and a complete typeface that was used on packaging, advertising and in-store graphics, in collaboration with Shiseido’s in-house design team. The typeface uses simple forms, elegantly drawn to reflect both a modern and feminine look.

 

2002