Daydreaming with Stanley Kubrick was an exhibition of art inspired by the master film maker. It showcased 50 works by a range of artists and filmmakers, actors and musicians including Doug Aitken, Haroon Mirza, Michele Lamy and Sarah Lucas and.
The marketing campaign aimed to tie the act of daydreaming with the ‘organ of vision’, by producing a series of representations of the eye as referenced in Kubrick’s films. The eyes are then mixed and matched for different applications to evoke different themes, emotions and aesthetics. The artists featured in the exhibition are in turn going through the same process with the pieces they produced.
The typographic makeup of the exhibition title follows the same logic. Each word in the exhibition title is inspired by the typography used in the marketing material from one of Kubrick’s films. It also aims to pay homage to Kubrick’s appreciation for using distinctive typography. When viewed together, the eyes and the exhibition title form an abstract face. The colour palette, orange and blue, produce an arresting high-contrast combination that recall themes Kubrick has addressed in his films like violence, sex, war and madness.